Vega Awards Canopus Winner Winner

2020

It Starts On TikTok

Entrant Company

TikTok Canada

Category

Video / Online Video (Campaign) - Marketing

Client's Name

Country / Region

Canada

Every new story created on TikTok is the start of an exciting journey. Videos travel far and wide as they're discovered, shared, and reimagined in Duets. As an idea catches on, so too does its impact across borders, cultures, languages, and communities. What begins as seconds of authentic creativity often turns into much more: careers blossom, memes develop, hobbies flourish, communities coalesce, and obscure songs climb to the top of music charts. Once a story For You, it becomes a story for her, for him, for them, for us.

On TikTok, what begins as a personal experience – laughing to yourself while watching videos, saving favorites to share with family, hitting record for the first time – cascades into inspiring, reverberating impact that touches hundreds of millions of lives all around the world. And it starts on TikTok.

Credits

General Manager, TikTok Canada
Daniel Habashi
Marketing Manager, TikTok Canada
Eseosa Gbinigie
Growth Strategist, TikTok Canada
Melua Chance
Growth Strategist, TikTok Canada
Blair McGregor
Growth Strategist, TikTok Canada
Elie Jonathan Kimbembe
Communications Director, TikTok Canada
Janet Park
CEO, Akcelo
Aden Hepburn
Chief Strategy Officer, Akcelo
Dave Di Veroli
Creative Director, Akcelo
Louise McQuat
Executive Producer, Akcelo
Louella Campbell
Strategy Director, Akcelo
Isaac Lai
Senior Producer, Akcelo
Edward Krause
Business Lead, Akcelo
Kirsty Reynolds
Senior Copywriter, Akcelo
Misha McDonald
Video production Lead, Akcelo
Sam Bryant
Senior Motion Designer, Akcelo
Jamie Muscat
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