THU - Japan

MOXY took the challenge to translate what the THU Japan Event — Storytelling Bootcamp is by providing a storytelling user experience on the web that engages users while keeping focus on the main content.

This website also redefines the THU universe by serving as an inspiration for the brand and collaborators, setting a new standard of doing things. Attendees will become familiarised with the concept and associate it with THU values.

The website provides a 3D environment, based on first-person video game, with a mysterious message underneath that doesn’t reveal everything about the event, while keeping the users curiosity and engaging new visits. The camera path sets the journey, navigating through a Japanese city with traditional artefacts, facades and objects merged with the website content sections.

All of this was created without compromising on the compatibility and compliance across the way, with a performant outcome that provides a fresh, bold and impactful experience.