Vega Awards | Centauri Winner

Canada

2020

It Starts On TikTok

Entrant Company

TikTok Canada

Category

Video / Online Video (Campaign)

Client's Name

Sub-Category

Advertisement

Every new story created on TikTok is the start of an exciting journey. Videos travel far and wide as they're discovered, shared, and reimagined in Duets. As an idea catches on, so too does its impact across borders, cultures, languages, and communities. What begins as seconds of authentic creativity often turns into much more: careers blossom, memes develop, hobbies flourish, communities coalesce, and obscure songs climb to the top of music charts. Once a story For You, it becomes a story for her, for him, for them, for us. On TikTok, what begins as a personal experience – laughing to yourself while watching videos, saving favorites to share with family, hitting record for the first time – cascades into inspiring, reverberating impact that touches hundreds of millions of lives all around the world. And it starts on TikTok.

Credits

General Manager, TikTok Canada Daniel Habashi
Marketing Manager, TikTok Canada Eseosa Gbinigie
Growth Strategist, TikTok Canada Melua Chance
Growth Strategist, TikTok Canada Blair McGregor
Growth Strategist, TikTok Canada Elie Jonathan Kimbembe
Communications Director, TikTok Canada Janet Park
CEO, Akcelo Aden Hepburn
Chief Strategy Officer, Akcelo Dave Di Veroli
Creative Director, Akcelo Louise McQuat
Executive Producer, Akcelo Louella Campbell
Strategy Director, Akcelo Isaac Lai
Senior Producer, Akcelo Edward Krause
Business Lead, Akcelo Kirsty Reynolds
Senior Copywriter, Akcelo Misha McDonald
Video production Lead, Akcelo Sam Bryant
Senior Motion Designer, Akcelo Jamie Muscat
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