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Zeiss M&M Virtual Booth

Entrant Company



Virtual Reality & 360 Video - Best Interaction Design

Client's Name


Country / Region

United States

Project Description

Create an immersive 3D rendered booth to showcase the latest microscopy innovations and advancements by developing a captivating virtual environment to emphasize the Zeiss brand and highlight the various products.

Design request required creating a virtual 60’x80’ island booth that allowed space for showcasing 26 individual products. Each product required it’s own station with angled panel, info counter, video monitor and vertical light box. The stations lined the left and right perimeter of the booth with headers extending from the angled panels identifying product categories. Center tower structure anchored the booth with high messaging, lit logos on upper side walls and additional stations on lower sidewalls.

The front of tower included a lounge seating area, large video wall for presentations and info kiosk at the entrance.

The rear side of the tower stepped into a 3-sided room with stacked video monitors featuring the various software technologies that support the product stations. All the station headers tied into the center tower

subliminally suggesting the connection of the product to the supporting software technology.

The virtual space is entered from numerous 360 panorama locations allowing access and viewing of the multitude of product and content. Including several ways to explore and learn about microscopy features and technology by actively engaging the viewer through-

• Downloadable content

• Linked videos

• Access on-demand webinars

• Chat live with Zeiss experts

• Virtual tours

Design Company

The Exhibit Company, Inc. established in 1964.

Through passion and innovation has progressively grown in size and presence executing events and tradeshow environments for more than 50 years. The Exhibit Company provides detailed management, cutting-edge design, meticulous fabrication and attentive field service of custom-built exhibits and displays.

Including turnkey solutions for online events, virtual meetings and immersive tradeshows.

The Exhibit Company Inc. creates captivating brand experiences and engaging 360 digital events that people will never forget.


Senior Exhibit Designer / Project Manager, The Exhibit Company, Inc.
Nancy Gallo
Exhibit Designer, The Exhibit Company, Inc.
Derek Broomfield
Marketing Events Manager, Carl Zeiss Microscopy, LLC
Karin Salerno
Marketing Communications Specialist, Carl Zeiss Microscopy, LLC
Caitlin Foster
Marketing Communications Group Manager, North America, Carl Zeiss Microscopy, LLC
Megan Gagliardi
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