In April 2020, Zorka.Mobi, an influencer and performance marketing agency, involved opinion leaders and conducted a custom advertising campaign for the world-famous game developer. Conventional mechanics don’t work that well anymore, so we decided to integrate automated sales funnels into the influencer marketing campaign for the mobile game. Together with the classic App Stores links that bloggers post under their videos, they invited their audience to subscribe to chatbots, which offered to find out what kind of a game character you are. This way of communication increased the number of paying users and decreased the cost per install indicator. The first day retention rate also increased considerably. In addition to that, it made the players more loyal. The key success factor was the introduction of chatbots into the promotion strategy. Nobody has ever done this with mobile games before!
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