Vega Awards Arcturus Winner Winner

United States

2020

BTX CARES

Entrant Company

City of Brownsville | Communications and Marketing Department

Category

Digital Marketing

Client's Name

City of Brownsville

Sub-Category

Branding / CI

Brownsville Cares is a project launched by the City of Brownsville, Texas that aims to provide reliable health information and logistics during a global pandemic to the community. Its primary logo is a simple combination mark. This trademark helps audiences easily identify Brownsville Cares products, web presence, ads, and health related marketing materials. It was essential to the recovery success of the community that the brand and the logo be identified with reliability in every application. The symbol that makes up the BTX CARES is very geometric. It is a combination of the Letter B + Heart that makes up the brand reenforcing the concept of love and support that the community has. You can see these concepts reflected through the logotype, as it’s a representation of an essential and minimal graphic solution. We know one another. We watch out for one another. We embrace one another. It's called love.

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