Vega Awards Centauri Winner Winner

2020

SafeScan

Entrant Company

Miami Ad School Hamburg

Category

Social Campaign & Series - Social - Best Experimental & Innovation

Client's Name

Microsoft

Country / Region

India

Entry Level

Student

Microsoft CardioLens is the breakthrough technology which has the ability to scan faces and detect changes in heartbeats, pulse rate, stress level etc. We use this technology to help older drivers with Dementia.

The lens will scan their faces and check if the driver is completely conscious and in focus. If the lens detects a high level of confusion or anxiety, it will prevent the car from starting. It’ll also ask the driver to stop the car on the side of the road, meanwhile alerting the authorities with their location for assistance.

Credits

Art Director
Shadab Wajih
Copywriter
Riya Dosani
Creative Technologist
Paras Juneja
Creative Technologist
Sukratti Jain
2020
 
Altair Media | Vega Website Awards 2020 Winner
National Theatre

Entrant Company

Altair Media

Social Campaign & Series - Entertainment

Country / Region

United Kingdom

2020
 
Built Different | Vega Website Awards 2020 Winner

Entrant Company

Built Different

Video / Online Video (Single) - Branding

Country / Region

United States

2020
 
Liquid | Vega Website Awards 2020 Winner

Entrant Company

Liquid

Digital Marketing - Integrated Campaign

Country / Region

United States

2020
 
Altair Media | Vega Website Awards 2020 Winner
National Theatre

Entrant Company

Altair Media

Social Campaign & Series - Arts

Country / Region

United Kingdom