2020
Entrant
Category
Client's Name
Country / Region
Entry Level
Microsoft CardioLens is the breakthrough technology which has the ability to scan faces and detect changes in heartbeats, pulse rate, stress level etc. We use this technology to help older drivers with Dementia.
The lens will scan their faces and check if the driver is completely conscious and in focus. If the lens detects a high level of confusion or anxiety, it will prevent the car from starting. It’ll also ask the driver to stop the car on the side of the road, meanwhile alerting the authorities with their location for assistance.
Credits
Entrant
Moms Don't Have Time to Read Books
Social Campaign & Series - Culture & Lifestyle
Country / Region
United States
Entrant
Jump Creative
Websites - Food & Beverage
Country / Region
United States
Entrant
Hawke Media
Websites - Blog
Country / Region
United States