Vega Awards Centauri Winner Winner

2020

SafeScan

Entrant Company

Miami Ad School Hamburg

Category

Social Campaign & Series - Social - Best Experimental & Innovation

Client's Name

Microsoft

Country / Region

India

Entry Level

Student

Microsoft CardioLens is the breakthrough technology which has the ability to scan faces and detect changes in heartbeats, pulse rate, stress level etc. We use this technology to help older drivers with Dementia.

The lens will scan their faces and check if the driver is completely conscious and in focus. If the lens detects a high level of confusion or anxiety, it will prevent the car from starting. It’ll also ask the driver to stop the car on the side of the road, meanwhile alerting the authorities with their location for assistance.

Credits

Art Director
Shadab Wajih
Copywriter
Riya Dosani
Creative Technologist
Paras Juneja
Creative Technologist
Sukratti Jain
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Entrant Company

Savvy Productions

Video / Online Video (Single) - Financial Services

Country / Region

United States

2020
 
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Alexandre Anu

Entrant Company

Agent Image

Websites - Real Estate

Country / Region

United States

2020
 
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Amudim Community Resources

Entrant Company

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Video / Online Video (Single) - Public Service & Activism

Country / Region

United States

2020
 
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Entrant Company

Firmseek

Websites - Law & Legal Services

Country / Region

United States