Vega Awards | Centauri Winner

India

2020

SafeScan

Entrant Company

Miami Ad School Hamburg

Category

Social Campaign & Series

Client's Name

Microsoft

Sub-Category

Social - Best Experimental & Innovation

Microsoft CardioLens is the breakthrough technology which has the ability to scan faces and detect changes in heartbeats, pulse rate, stress level etc. We use this technology to help older drivers with Dementia. The lens will scan their faces and check if the driver is completely conscious and in focus. If the lens detects a high level of confusion or anxiety, it will prevent the car from starting. It’ll also ask the driver to stop the car on the side of the road, meanwhile alerting the authorities with their location for assistance.

Credits

Art Director Shadab Wajih
Copywriter Riya Dosani
Creative Technologist Paras Juneja
Creative Technologist Sukratti Jain
2020
United Kingdom
Caroline Friedman

Entrant Company

Scenesaver

Category

Entertainment

2020
Sweden
Paradox Interactive

Entrant Company

Red Cabin Productions and Lillasyster/Studio Konkret

Category

Best Directing

2020
Philippines

Entrant Company

SVEN

Category

Marketing Effectiveness

2020
United States

Entrant Company

Savvy Productions

Category

Food & Beverage / Restaurant