2020
Entrant Company
Category
Client's Name
Country / Region
Entry Level
Microsoft CardioLens is the breakthrough technology which has the ability to scan faces and detect changes in heartbeats, pulse rate, stress level etc. We use this technology to help older drivers with Dementia.
The lens will scan their faces and check if the driver is completely conscious and in focus. If the lens detects a high level of confusion or anxiety, it will prevent the car from starting. It’ll also ask the driver to stop the car on the side of the road, meanwhile alerting the authorities with their location for assistance.
Credits
Entrant Company
Communications LAB
Video / Online Video (Single) - Public Service & Activism
Country / Region
United States
Entrant Company
Luna Lyte
Video / Online Video (Single) - Consumer Product / Services
Country / Region
United States
Entrant Company
Moms Don't Have Time to Read Books
Social Campaign & Series - Culture & Lifestyle
Country / Region
United States