Vega Awards Centauri Winner Winner

2020

Concourse Labs

Entrant Company

VSSL Agency

Category

Websites - Computer / IT

Client's Name

Concourse Labs

Country / Region

United States

After meeting with Concourse Labs and auditing its competitors as well as other enterprise organizations, VSSL identified ways that Concourse could better position themselves in their industry. An elevated brand aesthetic would help present the company as a knowledgeable enterprise partner that delivers a reliable solution to complex cloud migrations. As part of the new visual identity, VSSL created a new logo for Concourse Labs. While the agency presented several options to the company, it recommended that Concourse Labs consider an evolution of the company’s former logo rather than something completely different. Concourse Labs agreed.

The original logo had two C’s overlapping a large square or concourse. VSSL kept a similar orientation to the original, but incorporated new elements:

- A magnifying glass, to indicate how the company examines systems for compliance

- A concourse, or centralized meeting place, for cloud compliant policies

- A key to unlock cloud migration

VSSL also developed a color palette with an enterprise aesthetic – blues, grays, whites and pops of color. At the same time, the agency moved away from Concourse Labs’ existing stock illustrations and developed new iconography as well as a flat, mesh-like texture in the background for the website and branding materials. The overall look is austere, modern and technical yet punchy and fresh.

2020
Websites
Taktic Studio | Vega Website Awards 2020 Winner

Entrant Company

Taktic Studio

Websites - Manufacturing

Country / Region

United States

2020
Websites
Rabbit Studio Limited | Vega Website Awards 2020 Winner
New World Facilities Management Company Limited

Entrant Company

Rabbit Studio Limited

Websites - User Interface

Country / Region

Hong Kong SAR

2020
Social Content & Marketing
Socialfly | Vega Website Awards 2020 Winner
Investigation Discovery

Entrant Company

Socialfly

Social Content & Marketing - Social - Best Influencer Endorsement

Country / Region

United States

2020
Websites
Beyond | Vega Website Awards 2020 Winner
Snap Inc.

Entrant Company

Beyond

Websites - Educational / Training

Country / Region

United States