Vega Awards | Canopus Winner

Australia

2020

Nudgee By Plane

Entrant Company

Onion TV

Category

Video / Online Video (Single)

Client's Name

Nudgee College

Sub-Category

Educational

Entry Level

Student

Nudgee College provided a unique and creative alternative to its traditional Open Day experience by allowing the online community to access a student-led tour that used the combination of live-action performance and 2D animation to give an accurate, exciting, yet comical take on an educational process for prospective parents and carers. Designed to combat the absent of actual students in the school at time of CoVid, the creative combination of image and still insertion (using parallax effects), together with the marriage of chromo-key recording of the presenter with live props, pre-shot classroom and location imagery, and scripted additions of cinematic capture allowed the 'school tour' experience to be executed in an engaging, unique and genuine way that has since been awarded a 'Hermes Platinum Trophy' for the school. The resulting metrics meant the campaign - driven by Tara Shipperely of Nudgee College - generated previously unseen diagnostic views, registrations and interest in the school for day and boarding positions. The reach of the concept extended beyond domestic audiences, with engagement achieved throughout Asia, the Middle East and Europe.

Credits

Director, IronGav Gavin Tyrrell
Director, Development and Communications, Nudgee College Tara Shipperley
2020
Canada

Entrant Company

TikTok Canada

Category

Marketing

2020
Philippines

Entrant Company

SVEN

Category

Experimental / Innovative

2020
Spain

Entrant Company

Palzom SL

Category

Corporate

2020
United States

Entrant Company

WMUL-FM Marshall University

Category

Podcast Single Episode