Vega Awards Centauri Winner Winner

2020

Afinity

Entrant Company

Miami Ad School Hamburg

Category

Virtual Reality & 360 Video - Best User Experience

Client's Name

HTC Vive

Country / Region

India

Entry Level

Student

Virtual reality has not been used to its full potential as an empathy machine. It has mostly dominated a consumer market. We wanted to expand its horizons in the business to business market. Hence, we came up with the idea of making a sensitivity training application for corporates, schools, hospitals, warehouses, etc. Sensitivity training exists as a video in most workplaces. It never makes an impact as it lacks connection.

Afinity is a virtual reality application that is used as a sensitivity training tool for workspaces and schools. We make sensitivity training an immersive experience for the employees and students by making them see things from the perspective of a disabled person. Afinity makes them experience the challenges that disabled people face in their day to day lives especially at work. Afinity aims to make people compassionate and empathise with disabled people.

Credits

Creative Technologist
Justus Rosenkranz
Creative Technologist
Paras Juneja
Creative Technologist
Sukratti Jain
Mentor
Philip Wogart
2020
Video / Online Video
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Entrant Company

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Video / Online Video (Campaign) - Advertisement

Country / Region

United States

2020
Websites
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Entrant Company

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Websites - E-Commerce

Country / Region

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2020
Websites
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Entrant Company

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Websites - Fitness / Health

Country / Region

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Social Campaign & Series
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Entrant Company

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Country / Region

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