Vega Awards | Centauri Winner

India

2020

Afinity

Entrant Company

Miami Ad School Hamburg

Category

Virtual Reality & 360 Video

Client's Name

HTC Vive

Sub-Category

Best User Experience

Entry Level

Student

Virtual reality has not been used to its full potential as an empathy machine. It has mostly dominated a consumer market. We wanted to expand its horizons in the business to business market. Hence, we came up with the idea of making a sensitivity training application for corporates, schools, hospitals, warehouses, etc. Sensitivity training exists as a video in most workplaces. It never makes an impact as it lacks connection. Afinity is a virtual reality application that is used as a sensitivity training tool for workspaces and schools. We make sensitivity training an immersive experience for the employees and students by making them see things from the perspective of a disabled person. Afinity makes them experience the challenges that disabled people face in their day to day lives especially at work. Afinity aims to make people compassionate and empathise with disabled people.

Credits

Creative Technologist Justus Rosenkranz
Creative Technologist Paras Juneja
Creative Technologist Sukratti Jain
Mentor Philip Wogart
2020
United States

Entrant Company

FindLaw

Category

Law & Legal Services

2020
United States

Entrant Company

Cairo Ad School Egypt and Miami Ad School San Francisco

Category

New Category (Video)

2020
United States
Cardinal Group Management

Entrant Company

Agency Fifty3

Category

New Category (Digital Marketing)

2020
United States

Entrant Company

Moms Don't Have Time to Read Books

Category

Podcast Series