PROBLEM: Sun State Pools had been managing their own Google Ads account since January of 2020 with moderate success, however, with summer quickly approaching, the owner feared his busy work schedule would leave him unable to manage his campaigns any longer. Although happy with his results, owner Mike Dilger knew he was no expert with Google Ads and wanted to see what kind of results a dedicated marketing agency could yield with the same budget and goals. OBJECTIVE: With Sun State Pools at risk of losing their current source of leads due to a lack of resources to manage the campaigns, Visibly Connected wanted to provide a smooth transition into our management of their ads campaigns starting July 1st. In addition to freeing up the team’s time at Sun State Pools and managing their ads campaigns, Visibly Connected wanted to optimize their ads in an effort to not only maintain their current lead flow but also to build on them and increase their return on investment. CONCLUSION: Utilizing a landing page with one specific CTA allowed us to speak to the specific needs of their potential customers. this strategy proved to be successful as we saw incredible growth in both the amount of clicks (+332%) and conversions (+386%) while decreasing the cost per click (-81%).
Video Workbench Productions