Vega Awards | Arcturus Winner

United States

2020

Sun State Pools Google Ad Campaign

Entrant Company

Visibly Connected

Category

Digital Marketing

Client's Name

Sun State Pools

Sub-Category

Marketing Effectiveness

PROBLEM: Sun State Pools had been managing their own Google Ads account since January of 2020 with moderate success, however, with summer quickly approaching, the owner feared his busy work schedule would leave him unable to manage his campaigns any longer. Although happy with his results, owner Mike Dilger knew he was no expert with Google Ads and wanted to see what kind of results a dedicated marketing agency could yield with the same budget and goals. OBJECTIVE: With Sun State Pools at risk of losing their current source of leads due to a lack of resources to manage the campaigns, Visibly Connected wanted to provide a smooth transition into our management of their ads campaigns starting July 1st. In addition to freeing up the team’s time at Sun State Pools and managing their ads campaigns, Visibly Connected wanted to optimize their ads in an effort to not only maintain their current lead flow but also to build on them and increase their return on investment. CONCLUSION: Utilizing a landing page with one specific CTA allowed us to speak to the specific needs of their potential customers. this strategy proved to be successful as we saw incredible growth in both the amount of clicks (+332%) and conversions (+386%) while decreasing the cost per click (-81%).

2020
United States
Spencer DuPuis, Nick Verzolini, Wesley Steele & Tyler Kennett

Entrant Company

WMUL-FM Marshall University

Category

Sports

2020
United States
UJA FEDERATION OF NY

Entrant Company

Multipleoutlet Productions

Category

Nonprofit

2020
Germany

Entrant Company

Simon Puschmann

Category

Experimental / Innovative

2020
United States

Entrant Company

Power Digital Marketing

Category

Influencer Marketing