Vega Awards Centauri Winner Winner

2020

Fail Epically

Entrant Company

Miami Ad School Miami And San Francisco

Category

Video / Online Video (Single) - New Category (Video)

Client's Name

North Face

Country / Region

United States

The world only cares about winning, turning failure into a fear.

Some women have made it to the top. However, most are still unlikely to allow themselves to fail because they’re perceived to be weaker and are judged more harshly than men for their failures.

So at a time where the whole world tells women to win, North Face invites them to fail...epically.

Because failing at something epic is winning in itself.

Credits

Art Director
Valentina Orjuela
Art Director
Monica Andrade
Copywriter
Hatem El Akad
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