Urban Armor Gear Website

UAG is a top international brand for protective device cases. They asked us to build a completely new e-commerce website to increase usability, storytelling, brand expression, and performance. We worked closely with the talented team at UAG - this was a true partnership throughout the project. We started with user research and strategy workshops, building a solid understanding of the pain points, opportunities, and goals. We also analyzed the current site to discover what was working and what can be improved. Once we had a good understanding of the current features, new features to add, and features that will be implemented in the future, we got to work organizing everything into an intuitive and future-proof structure. This is a great project to work on for both the engineering and design teams. Working closely with UAG’s creative team has been very rewarding, especially after seeing the creative ways they’re making the site their own with their content post-launch.