Launched on the same day that its 100th attorney joined the firm, Potomac Law is one of the fastest growing law firms in the country. Committed to innovation, excellence and professionalism; the firm needed a website that conveyed all three of their core principles. The result? A sleek, modern website that exudes a professional and trustworthy feel. The site features cutting-edge animation and powerful search capabilities. More importantly, the updated website's brand engagement strategy deftly highlights the firm's unique position as a fully-virtual, agile firm, where majority of the attorneys come from ivy league schools and some of the most prestigious corporations and law firms in the United States. The site has resulted in a sustained spike in visitors and length of visits and great reaction from with firm's clients, with one client telling the managing partner, "I must resort to quoting Paris Hilton/Nicole Richie: That’s hot."
Law & Legal Services
Website - Best Use of Animation