This project was the brainchild of NYC based agencies Darling and Luna Lyte. The mission was to bring back the Hamilton Beach Flexbrew in a original story, complete with unique characters, original set design and a witty soundtrack all wrapped together in 30 seconds. The art direction, editing and themes backed up the titles "How you brew, is up to you," taking hints of inspiration from film greats such as Wes Anderson, all to give the consumer a charming yet informative advertisement.
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