Vega Awards | Arcturus Winner

United States

2020

Hamilton Beach Flex Brew:

Entrant Company

Luna Lyte

Category

Video / Online Video (Single)

Client's Name

Hamilton Beach

Sub-Category

Best Editing

This project was the brainchild of NYC based agencies Darling and Luna Lyte. The mission was to bring back the Hamilton Beach Flexbrew in a original story, complete with unique characters, original set design and a witty soundtrack all wrapped together in 30 seconds. The art direction, editing and themes backed up the titles "How you brew, is up to you," taking hints of inspiration from film greats such as Wes Anderson, all to give the consumer a charming yet informative advertisement.

Credits

Editor / Luna Lyte Brendan Amoruso
Director / Darling Jeroen Bours
Graphic Designer / Darling Megan Rushforth
Writer producer / Darling Christine Aliferis
Assistant editor / Elephant Squadron Alene Padilla-Tiller
2020
Hong Kong S.A.R.
New World Facilities Management Company Limited

Entrant Company

Rabbit Studio Limited

Category

User Experience

2020
United States
Joseph Wright

Entrant Company

HVTV

Category

Apps - Best User Experience

2020
United States

Entrant Company

UnitedHealthcare

Category

Corporate

2020
Hong Kong S.A.R.
Singapore International School Hong Kong

Entrant Company

Creative Theory Group

Category

School / University