Vega Awards Arcturus Winner Winner

2020

The Milwaukee Chophouse: a restaurant stand-out

Entrant Company

GraydientCreative

Category

Websites - Restaurant

Client's Name

Milwaukee Chophouse

Country / Region

United States

The Milwaukee ChopHouse has created a dining experience outside the expectations of the traditional chophouse and required a revamped website with an updated look and feel to showcase why it stands out from the other steakhouses in the city.

Although it opened its doors in 1972, The Milwaukee ChopHouse recently underwent many changes that brought it into the forefront of contemporary dining experiences, including receiving its first Wine Spectator Award of Excellence, recognizing its more than 150 wines available to guests. In addition to this notable award, the ChopHouse features wine-focused menus paired with wines from top vineyards across the United States, and its seasonal dishes showcase unique cuts of meat such as the bistro filet and braised pork cheek and are all delivered by some of the best service professionals in the city. This combination makes an evening in this contemporary culinary setting over the top. This new energy needed to be showcased on the website as the first place tourists stop when determining their dining choices.

Since the website re-launch, the Milwaukee ChopHouse has received an “Excellent” rating by Trip Advisor and has remained consistently in the Top 20 Restaurant Rankings in Milwaukee. Site traffic and sessions have increased resulting in more direct bookings through the website and other 3rd party apps.

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