Vega Awards Canopus Winner Winner

2019

Future Generation: It's just living

Entrant Company

Vitamin London

Category

Video / Online Video (Single) - School / University

Client's Name

Future Generation

Country / Region

United Kingdom

50 students, a cinema camera, a high speed pick up truck, a runway and a very exciting day. This was Vitamin London and Sticker studio coming together to direct and produce Future Generations video which sought to capture 3 years of student life in just a matter of seconds. Placing the student at the heart of the narrative, this short campaign video celebrated the highs, the lows and the unexpected surprises that happen throughout university life.

Future Generation approached us with lofty objectives, putting football pitches on their rooftops and cinemas in their basements, this brand was set to break all previous stereotypes of student services. We needed an approach that moved beyond cliche stock imagery and instead produce something that no other student brand had even attempted before.

Link to video: https://vimeo.com/324147442

Credits

Art Director - Vitamin London
Robert Lloyd
Creative Director - Vitamin London
Jacob Beckett
Sticker Studios
Luke Brookner
Art Director, Sticker Studios
Lyndon Ogbourne
Camera Operator, Green Door
Simon King
Camera Operator, Green Door
Ross Pimlott
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