Vega Awards Canopus Winner Winner

Germany

2019

BMW. Concept 4.

Entrant Company

Simon Puschmann

Category

Video / Online Video (Single)

Client's Name

BMW Group

Sub-Category

Automotive

More is more. Less is bore. A trichromatic film to introduce the all new BMW Concept 4. The brief was to go absolutely wild and I did. The look and techique is my own invention and I was at the helm of the production at all times. Thank you Julia Obermeier and Nicole Prinz for a career highlight of a job. Shot on location in Hamburg and at Cinegate Studios using an Astera-light-ceiling I designed and the uber-awesome Monty Johannsen from Cinegate built for me. Shot in my own Trichromatic technique taking it one step forward again.

Credits

Director. Idea. Concept. Simon Puschmann
BMW Creative Direction Julia Obermeier & Nicole Prinz
DOP Patrice Lange
Post Production Optix Hamburg
Music and Sound Design. Cellar Kid
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