More is more. Less is bore. A trichromatic film to introduce the all new BMW Concept 4. The brief was to go absolutely wild and I did. The look and techique is my own invention and I was at the helm of the production at all times. Thank you Julia Obermeier and Nicole Prinz for a career highlight of a job. Shot on location in Hamburg and at Cinegate Studios using an Astera-light-ceiling I designed and the uber-awesome Monty Johannsen from Cinegate built for me. Shot in my own Trichromatic technique taking it one step forward again.