2019
Entrant Company
Category
Client's Name
Country / Region
Meatless Monday continues to grow the audiences who have started the practice, on a population- as well as an individual- level. However, our general MM overview video content doesn’t currently serve all the audiences who could potentially expand the MM practice. Messaging is out-of-date and we’ve since developed separate videos that are segmented across different prospect groups. This project will create a single MM overview video that provides a simple snapshot of MM, addressing short, key points that are relevant to all prospective audiences, from global reps to individual consumer ambassadors. While its content can tee-up more long form videos that may need to be produced in the future, the intention is that any viewer will get an understanding of MM, its positive impacts, and how they can get involved to expand the MM practice. The overall tone will be upbeat, engaging and motivational, to produce excitement, increase engagement, and compel action.
Entrant Company
Vincit
Mobile Apps / Sites - Best User Interface / Experience
Country / Region
United States
Entrant Company
MDS Media Inc.
Video / Online Video (Single) - Branding
Country / Region
Canada
Entrant Company
Jane Lee Design
Owned Media - New Category (Own Media)
Country / Region
United States