Vega Awards | Canopus Winner

Australia

2019

Resident Stories

Entrant Company

MSQUARE Productions

Category

Video / Online Video (Campaign)

Client's Name

LDK Healthcare

Sub-Category

TV AD Campaign

LDK Healthcare offers aged care communities that deliver a suite of technology and innovation, security and purpose built villages that center on the brands core values of delivering love, decency and kindness. Residents of LDK Healthcare are able to enjoy an inclusive community with a range of lifestyle amenities, classes, workshops, and in-home care providers along every stage of the resident’s aging journey. LDK engaged MSQUARE Productions to produce their ‘Resident Stories’ campaign, which included a series of four Commercials for national television and digital distribution, as well as a photography campaign for billboard, brochure and OOH release. It was important that the residents represented a range of customers, including: single independent women, independent couples, and residents requiring extensive care. The creative direction was drawn from the Directors vision to align each ‘resident story’ with the personal anecdotes associated to the resident’s lives. Our team worked closely with the residents and LDK to understand their personal history, interests, involvement in the community – shaping the narrative of each film to their personal stories.

Credits

Director/Writer - MSQUARE PRODUCTIONS Michael Cristian Greene
Producer - MSQUARE PRODUCTIONS Mia-Danica Jamora
Cinematographer Donny Buppapirak
Production Designer - MSQUARE PRODUCTIONS Edana Isobel Jamora
1st Assistant Camera Eamon Dimmitt
2nd Assistant Camera Matthew Wideman
Production Coordinator - MSQUARE PRODUCTIONS Ara Veena Park
Key Makeup/Hair Sandra Wograndl
Sound Designer - EVOKE STUDIOS UK Will Killen
Photographer Lester Jones
Production Assistant Cadence Iresare
Production Runner Jared Jamora
Production Runner Herbert Leota
Production Assistant Gavin Guan
Colourist Matthew Campbell
Drone/Gimbal Operator Spencer Frost
2019
United States
Hilton

Entrant Company

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Category

Display Advertising

2019
Turkey

Entrant Company

Promoqube

Category

Influencer Marketing

2019
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Entrant Company

ATTCK

Category

Design / Web Agency

2019
Germany
Peakformance - Individual Training

Entrant Company

workaholiks - Brand architects

Category

Sports