To create and design a Holiday Toy Catalog for The Good Toy Group members who are independent toy retailers across the united states. The covers must have a modern holiday look and feel and the inside pages must unify all the toy stores with a common design thread. "The Good Toy Group represents the best independent toy stores in a member-owned cooperative venture to thrive and compete by promoting creative, culturally-sensitive, quality playthings that foster happy, healthy childhoods and productive lives.” There are four different covers offered to the toy store retailer. They have to pick one cover that best represents their toy store. The toy store may choose a cold or warm spread (dependent on where they are located ) for the pages 10-11 for the active product and they may choose a Lego or non-Lego toy spread pages 30-31. The catalog also supports specialty vendors and promotes the healthy play and development of children everywhere.
Digital Natives Group
School / University