Vega Awards | Centauri Winner

United States

2019

Loantime: We Got Your Back

Entrant Company

OffWhite Co

Category

Video / Online Video (Single)

Client's Name

Loantime

Sub-Category

Financial Services

Loantime launched in 2018 as a fast and simple lending platform to help patients afford elective medical procedures and services not covered by health insurance. As a fast-growing start-up, it was looking to raise awareness about and interest in its unique product offering among potential investors, healthcare facilities and consumers. Strategy: The overall video concept was to portray the company as a friendly, approachable lender that processes loans in a simple, personal way. OffWhite Co was challenged creatively to design visuals that all three audiences would find relatable, including a range of ages from millennials to baby boomers. The team took the approach of using line animation to bring characters initially developed for the company’s website and marketing collateral to life in a compelling way. The video reshaped the brand aesthetic by giving bounce and personality to familiar line illustrations found on the website. It quickly establishes the problem and applies a whimsical Rube Goldberg technique to show how easily a personal loan is processed behind the scenes. Throughout the video, visual cues enhance the message that Loantime is transforming a long, boring process into one that is quick, simple and energizing. Goal: To raise investment capital and generate B2B partnerships with hospitals, healthcare facilities and medical practices, and to reach consumers in need of a medical loan. Audience: Investment capital firms/investors; potential healthcare partners; and, patients–typically aged 21 to 60–who require financial assistance for a medical procedure. Performance: The video was successful in helping Loantime secure investment capital and continue to grow its partner base, and is in the process of being launched on social channels to reach the company’s consumer audience on a large scale. The flexible, on-trend spirit of the video is successfully speaking to, and garnering response from, all three audiences.

Credits

Creative Director, OffWhite Co Josh White
Designer & Illustrator, OffWhite Co Ross Palumbo
Senior Designer, OffWhite Co Michael del Pup
Producer, OffWhite Co Mordy Rapp
Animator, OffWhite Co Amit White
2019
United States
PKF O’Connor Davies

Entrant Company

MSM DesignZ, Inc.

Category

Professional Services

2019
United States
Avery Dennison

Entrant Company

Miami Ad School San Francisco

Category

New Category (Mobile Apps / Sites)

2019
United States

Entrant Company

CraneMorley Inc.

Category

New Category (VR & 360 Video)

2019
United States
Hilton

Entrant Company

ArtVersion

Category

Marketing Effectiveness