Ouvre les yeux - Open your eyes

For the University of London their Institute in Paris (ULIP) is a unique differentiator that offers its students the chance to spend a year living and studying in Paris. Natives were tasked with producing an engaging video that conveyed the experience, benefits and opportunities that spending a year in Paris offers.

From student research and previous campaigns, the team knew that students are keen to see 'what it's really like'. With a limited budget of £15,000 the film took four students and, over two days, took them to the places that had been most memorable, most impactful and is most evocative of their ULIP and Paris experience, including the campus.

Creatively the film explored the juxtaposition of old and new, past and future... progress and heritage as quintessential to the ULIP experience. It aimed to provide a feeling for what it’s like to live and study in Paris at ULIP. From bringing courses to life, to enjoying a small community and discovering other ways of living and thinking, studying at ULIP has enabled them to expand their horizons both inside and outside the classroom.

In a world where everything moves so fast all of the time Paris presents a unique experience - a breath of fresh air amongst a world of noise. Studying here means putting one foot in the future and keeping one in the past - it’s a city that’s proud of its heritage, identity and history… there’s a sacredness about its culture.

Engagement has been fantastic with the facilty using the video online through its digital channels.