The old Morris Animal Foundation website was a dying dinosaur, existing on a cumbersome, limited, dysfunctional platform. Mobile optimized? Not a chance. Interactive and engaging? Nope. Open source? Blackbaud, so, no. Intuitive? Not even for genius programmers and designers. Breakdowns? Frequent. Our new site not only looks great, it runs on an open source platform (Drupal), is engaging, colorful, fully builds on our new branding, and is mobile-optimized. Since launch, overall traffic has increased 72 percent in four months. Our new website means we can engage more people in our cause and help more animals have longer, healthier lives. And that’s a win for every-being, whether with legs, wings or fins!
New Category (Social Content & Marketing)