Vega Awards Centauri Winner Winner

2019

Morris Animal Foundation Website

Entrant Company

Morris Animal Foundation

Category

Website - Non-Profit

Client's Name

Morris Animal Foundation

Country / Region

United States

The old Morris Animal Foundation website was a dying dinosaur, existing on a cumbersome, limited, dysfunctional platform. Mobile optimized? Not a chance. Interactive and engaging? Nope. Open source? Blackbaud, so, no. Intuitive? Not even for genius programmers and designers. Breakdowns? Frequent. Our new site not only looks great, it runs on an open source platform (Drupal), is engaging, colorful, fully builds on our new branding, and is mobile-optimized. Since launch, overall traffic has increased 72 percent in four months. Our new website means we can engage more people in our cause and help more animals have longer, healthier lives. And that’s a win for every-being, whether with legs, wings or fins!

Credits

Vice President of Marketing & Brand Strategy
Carol Borchert
Director of Digital Marketing
Jeanne Horne
Associate Creative Director
Nicole Maluso
Senior Director of Science & Communications
Kelly Diehl, DVM MS Dipl. ACVIM
Scientific Communications Specialist
Jean Vore
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