Vega Awards | Centauri Winner

United States

2019

Morris Animal Foundation Website

Entrant Company

Morris Animal Foundation

Category

Website

Client's Name

Morris Animal Foundation

Sub-Category

Non-Profit

The old Morris Animal Foundation website was a dying dinosaur, existing on a cumbersome, limited, dysfunctional platform. Mobile optimized? Not a chance. Interactive and engaging? Nope. Open source? Blackbaud, so, no. Intuitive? Not even for genius programmers and designers. Breakdowns? Frequent. Our new site not only looks great, it runs on an open source platform (Drupal), is engaging, colorful, fully builds on our new branding, and is mobile-optimized. Since launch, overall traffic has increased 72 percent in four months. Our new website means we can engage more people in our cause and help more animals have longer, healthier lives. And that’s a win for every-being, whether with legs, wings or fins!

Credits

Vice President of Marketing & Brand Strategy Carol Borchert
Director of Digital Marketing Jeanne Horne
Associate Creative Director Nicole Maluso
Senior Director of Science & Communications Kelly Diehl, DVM MS Dipl. ACVIM
Scientific Communications Specialist Jean Vore
2019
United States

Entrant Company

LHWH Advertising & PR

Category

Banner Campaign

2019
United States
Cardinal Group Management

Entrant Company

Agency Fifty3

Category

Copy or Writing

2019
United States
The Council for Entrepreneurial Development

Entrant Company

DesignHammer

Category

Non-Profit

2019
United States
Hilton

Entrant Company

ArtVersion

Category

Experimental & Innovation