United States

2019

BicycleCoalition.org | Brand Refresh & Website Redesign

Entrant Company

Key Medium

Category

Website

Client's Name

Bicycle Coalition of Greater Philadelphia

Sub-Category

User Experience

Invite to work

Tasked with redesigning the bicyclecoalition.org website, we introduced a refreshed brand identity system and helped to refine the Coalition's story to strengthen brand awareness--towards maximizing impact through a program-driven information architecture--working to grow membership as the primary goal. Following market research, stakeholder surveys, and design thinking workshops--there was a slight revamp of programming, more clearly conveying the Coalition's benefits and societal impact. With strengthened messaging and identity system, we introduced a complimentary design system tailored to the Coalition--to be animated, action-oriented, and simply--fun! We highlighted key victories (https://bicyclecoalition.org/about/victories), built out an action center, a simple path towards getting involved, and better showcased corporate sponsors to maximize corporate value--encouraging more membership and support towards greater, societal-wide impact in 9 counties in Pennsylvania and New Jersey (while also simultaneously keeping the existing site operational, fixing several issues, and running a pro bono ad campaign).

Credits

Marketing Manager / Bicycle Coalition Ashley Vogel
Development Director / Bicycle Coalition Alan Spooner
COO / Bicycle Coalition Diana Owens Steif
Marketing Coordinator / Bicycle Coalition Megan Hummel
Digital Designer / Key Medium Destiny Summons
Lead Developer & Strategist / Key Medium Ali Jaffar
Director of Project Delivery / Key Medium Meghan Grever
Senior Designer / Key Medium Rob Daneker
Senior Consultant / R&R Creative Rachel Dukeman
Development Associate / Bicycle Coalition Amanda Ruffner
2019
South Korea

Entrant Company

CJ ENM

Category

Music / Voice Performance

2019
United States

Entrant Company

Power Digital Marketing, Inc.

Category

Multi-level Marketing

2019
United Kingdom

Entrant Company

Vitamin London

Category

School / University

2019
United States

Entrant Company

Agency Fifty3

Category

Social Presence