Vega Awards Canopus Winner Winner

2019

BicycleCoalition.org | Brand Refresh & Website Redesign

Entrant Company

Key Medium

Category

Website - User Experience

Client's Name

Bicycle Coalition of Greater Philadelphia

Country / Region

United States

Tasked with redesigning the bicyclecoalition.org website, we introduced a refreshed brand identity system and helped to refine the Coalition's story to strengthen brand awareness--towards maximizing impact through a program-driven information architecture--working to grow membership as the primary goal. Following market research, stakeholder surveys, and design thinking workshops--there was a slight revamp of programming, more clearly conveying the Coalition's benefits and societal impact. With strengthened messaging and identity system, we introduced a complimentary design system tailored to the Coalition--to be animated, action-oriented, and simply--fun! We highlighted key victories (https://bicyclecoalition.org/about/victories), built out an action center, a simple path towards getting involved, and better showcased corporate sponsors to maximize corporate value--encouraging more membership and support towards greater, societal-wide impact in 9 counties in Pennsylvania and New Jersey (while also simultaneously keeping the existing site operational, fixing several issues, and running a pro bono ad campaign).

Credits

Marketing Manager / Bicycle Coalition
Ashley Vogel
Development Director / Bicycle Coalition
Alan Spooner
COO / Bicycle Coalition
Diana Owens Steif
Marketing Coordinator / Bicycle Coalition
Megan Hummel
Digital Designer / Key Medium
Destiny Summons
Lead Developer & Strategist / Key Medium
Ali Jaffar
Director of Project Delivery / Key Medium
Meghan Grever
Senior Designer / Key Medium
Rob Daneker
Senior Consultant / R&R Creative
Rachel Dukeman
Development Associate / Bicycle Coalition
Amanda Ruffner
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