Tommy Hilfiger launched Tommy Sport: a brand new line of workout gear. They asked us to come up with the campaign videos. Designed from the outset to work across media. A flexible design language, bold enough to pop on small screens, detailed enough for large displays. The Tommy Sport line blends advanced materials and performance with their iconic style. The campaign was designed to introduce the new gear, whilst highlighting the technical aspects of the garments. Bold typography, fresh colours and dynamic layouts dial up the volume. Animations designed to communicate technical aspects quickly and clearly.
workaholiks - Brand architects