Denmark

2019

Vild med Sild

Entrant Company

Connected

Category

Digital Marketing

Client's Name

Sildebranchen

Sub-Category

Integrated Campaign

Throughout history, herring has been a stable part of the Danish diet. But today consumption is declining - especially among the younger population. And eating herring has gone from being an everyday occurrence to something mostly associated with celebrating Christmas and Easter. A joint association of fishermen, producers and product organizations set out to change this... Our brief was to convey the benefits of eating herring - both in terms of health, sustainability and climate consideration. See case film on the Vimeo link provided as well as content hub and FB page :-)

Credits

Creative Director/copy Ulf Westmark-Højelsen
Senior Art Director/Designer Jeppe Meinertsen
Account Manager Henrik Westermann
CEO Jakob Kaare Jensen
Junior Graphic Designer Helene Hørdum
2019
Philippines

Entrant Company

SVEN

Category

Marketing Effectiveness

2019
United States

Entrant Company

Agency Fifty3

Category

New Category (Social Content & Marketing)

2019
United States

Entrant Company

VMLY&R

Category

Integrated Campaign

2019
Oman

Entrant Company

Gate 10

Category

New Category (Own Media)