Vega Awards Centauri Winner Winner

2019

Vild med Sild

Entrant Company

Connected

Category

Digital Marketing - Integrated Campaign

Client's Name

Sildebranchen

Country / Region

Denmark

Throughout history, herring has been a stable part of the Danish diet. But today consumption is declining - especially among the younger population. And eating herring has gone from being an everyday occurrence to something mostly associated with celebrating Christmas and Easter.

A joint association of fishermen, producers and product organizations set out to change this...

Our brief was to convey the benefits of eating herring - both in terms of health, sustainability and climate consideration.

See case film on the Vimeo link provided as well as content hub and FB page :-)

Credits

Creative Director/copy
Ulf Westmark-Højelsen
Senior Art Director/Designer
Jeppe Meinertsen
Account Manager
Henrik Westermann
CEO
Jakob Kaare Jensen
Junior Graphic Designer
Helene Hørdum
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