Vega Awards Centauri Winner Winner

2019

Coming Out Loud

Entrant Company

Miami Ad School Berlin

Category

Social Content & Marketing - Social Presence

Client's Name

Levi's

Country / Region

Germany

Most Americans consider deafness a disability and ASL a divisive language. Inspired by the gay liberation movement and the wish of many queer to express their identity visually, this campaign redefines the deaf as a vibrant community and ASL as open to anyone.

Credits

Copywriter
Lisa Kirmsse
Art Director
Stephany Schlappkohl