AnimalNEWS Tips & Tails

Entrant Company

Morris Animal Foundation

Category

Digital Marketing

Client's Name

Morris Animal Foundation

Sub-Category

Email Marketing

Morris Animal Foundation’s AnimalNEWS Tips & Tails is an email newsletter for our donors and supporters to discover Foundation-funded research findings, read stories and press releases on our website, learn tips to keep companion animals healthy and find out about current fundraising campaigns. Our goal is to create excitement about our research among our general audience as well as giving them a few animal care tips in a scannable format. It is a newly designed, mobile-optimized monthly newsletter that features our vibrant brand colors and has been well received by our subscribers.

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Credits

Vice President of Marketing & Brand Strategy Carol Borchert

Associate Creative Director Nicole Maluso

Associate Director of Marketing Lindsey Washington

Graphic Designer Jozy Klupar

Digital Marketing Associate Cassidy Ochsner

Scientific Communications Specialist Jean Vore

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2019

Switzerland