Rochester Institute of Technology Website

Behavior partnered with RIT to revamp the digital experience to be user-centric and better reflect the institution as an intersection of technology, arts and design. By utilizing strategic design solutions, Behavior created a new, holistic website that focuses on RIT’s vision, values and core messages through brand storytelling and pillars. The new site showcases the institution’s differentiators by highlighting unique program offerings, thought leadership and statistics in compliance with WCAG 2.0 AA guidelines. By utilizing a comprehensive, flexible design system, the single site encompasses all colleges, schools, centers and departments and empowers the institution to scale over time.