Vega Awards | Centauri Winner

United States

2019

Subaru Fixed Ops Training Project

Entrant Company

CraneMorley Inc.

Category

Virtual Reality & 360 Video

Client's Name

Subaru of America

Sub-Category

New Category (VR & 360 Video)

The Subaru Fixed Ops Training Project consists of three main parts: A 2-day workshop with Virtual Reality (VR), an online equivalent to the workshop, and a Search tool for information. The Subaru Institute of Technology (SIT) is a 2-day workshop that provides Service Advisors with the information and resources to develop them into “Subaru Gurus.” This instructor-led session addresses Subaru’s five technologies: Under-Hood, Under-Vehicle, Driver Assist, EyeSight® Systems, and In-Vehicle. The workshop utilizes VR through Oculus headsets, which allows the learner to take a deeper look into technologies inside a vehicle without the presence of an actual vehicle. They can explore a BOXER engine, the cooling system, cabin controls, and more. The Subaru Driving Technology Challenge is a WBT equivalent to the SIT workshop. This Challenge combines front- and back-end learning modules with a game that times and scores the learner’s response to assessment questions. It may take the learner about an hour to complete each of the five modules. SIT and the Challenge both refer to the Subaru IQ Assistant, a resource for learners to quickly and easily find information about the technologies. IQ Assistant is a video-based searchable mobile resource tool. It can be accessed via a login on a device or by scanning a QR code using a cell phone.

2019
United States

Entrant Company

Curion

Category

Marketing Effectiveness

2019
United States

Entrant Company

LHWH Advertising & PR

Category

Banner Campaign

2019
United States

Entrant Company

The Monday Campaigns

Category

Motion Graphics

2019
United States
Lachtman Cohen

Entrant Company

PaperStreet Web Design

Category

Law and Legal Services