United States

2019

BicycleCoalition.org | Brand Refresh & Website Redesign

Entrant Company

Key Medium

Category

Website

Client's Name

Bicycle Coalition of Greater Philadelphia

Sub-Category

Visual Appeal

Tasked with redesigning the bicyclecoalition.org website, we introduced a refreshed brand identity system and helped to refine the Coalition's story to strengthen brand awareness--towards maximizing impact through a program-driven information architecture--working to grow membership as the primary goal. Following market research, stakeholder surveys, and design thinking workshops--there was a slight revamp of programming, more clearly conveying the Coalition's benefits and societal impact. With strengthened messaging and identity system, we introduced a complimentary design system tailored to the Coalition--to be animated, action-oriented, and simply--fun! We highlighted key victories (https://bicyclecoalition.org/about/victories), built out an action center, a simple path towards getting involved, and better showcased corporate sponsors to maximize corporate value--encouraging more membership and support towards greater, societal-wide impact in 9 counties in Pennsylvania and New Jersey (while also simultaneously keeping the existing site operational, fixing several issues, and running a pro bono ad campaign).

Credits

Marketing Manager / Bicycle Coalition Ashley Vogel
Development Director / Bicycle Coalition Alan Spooner
COO / Bicycle Coalition Diana Owens Steif
Marketing Coordinator / Bicycle Coalition Megan Hummel
Digital Designer / Key Medium Destiny Summons
Lead Developer & Strategist / Key Medium Ali Jaffar
Director of Project Delivery / Key Medium Meghan Grever
Senior Designer / Key Medium Rob Daneker
Senior Consultant / R&R Creative Rachel Dukeman
Development Associate / Bicycle Coalition Amanda Ruffner
2019
United States
Lachtman Cohen

Entrant Company

PaperStreet Web Design

Category

Law and Legal Services

2019
Malaysia

Entrant Company

Nokua Design Sdn. Bhd.

Category

Fashion

2019
United States
Amudim Community Resources

Entrant Company

Multipleoutlet Productions

Category

Editing

2019
United States

Entrant Company

500 Designs

Category

Corporate Communications