Philippines
2019
Ultimate Travel Feels with the Ultimate Seat Sale
Entrant Company
SVEN
Category
Digital Marketing
Client's Name
Philippine Airlines
Sub-Category
Travel (NEW)
Premium airline Philippine Airlines (PAL) in its latest Ultimate Seat Sale with lowest fares to 75 local and global destinations sought out to capture the value-driven wanderlust Filipino Millennials — the Filennials. To get them to take a chance on PAL when they're used to flying budget, we gave them Ultimate social experiences they couldn't ignore by banking on their top triggers: emotion, sound, curiosity and fun.
Credits
The Masterminds
Arvi Villacin & Raizelle So
Strategy
Mariel Ortega & Isabel Secillano
Creative
Camille San Vicente, Celina Delos Reyes & Dianne Valeria
Content
Anna Felipe, Stephanie Torio & Zelina Bartolome
Development
Francis Tan, Marla Barte & Marius Lumapas
Case
Janela Poblete, Christian Brotonel & Elmer Montealto
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