Vega Awards | Centauri Winner

Philippines

2019

Ultimate Travel Feels with the Ultimate Seat Sale

Entrant Company

SVEN

Category

Digital Marketing

Client's Name

Philippine Airlines

Sub-Category

Travel (NEW)

Premium airline Philippine Airlines (PAL) in its latest Ultimate Seat Sale with lowest fares to 75 local and global destinations sought out to capture the value-driven wanderlust Filipino Millennials — the Filennials. To get them to take a chance on PAL when they're used to flying budget, we gave them Ultimate social experiences they couldn't ignore by banking on their top triggers: emotion, sound, curiosity and fun.

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Credits

The Masterminds Arvi Villacin & Raizelle So
Strategy Mariel Ortega & Isabel Secillano
Creative Camille San Vicente, Celina Delos Reyes & Dianne Valeria
Content Anna Felipe, Stephanie Torio & Zelina Bartolome
Development Francis Tan, Marla Barte & Marius Lumapas
Case Janela Poblete, Christian Brotonel & Elmer Montealto
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