Vega Awards Centauri Winner Winner

2019

Ultimate Travel Feels with the Ultimate Seat Sale

Entrant Company

SVEN

Category

Digital Marketing - Travel

Client's Name

Philippine Airlines

Country / Region

Philippines

Premium airline Philippine Airlines (PAL) in its latest Ultimate Seat Sale with lowest fares to 75 local and global destinations sought out to capture the value-driven wanderlust Filipino Millennials — the Filennials. To get them to take a chance on PAL when they're used to flying budget, we gave them Ultimate social experiences they couldn't ignore by banking on their top triggers: emotion, sound, curiosity and fun.

Credits

The Masterminds
Arvi Villacin & Raizelle So
Strategy
Mariel Ortega & Isabel Secillano
Creative
Camille San Vicente, Celina Delos Reyes & Dianne Valeria
Content
Anna Felipe, Stephanie Torio & Zelina Bartolome
Development
Francis Tan, Marla Barte & Marius Lumapas
Case
Janela Poblete, Christian Brotonel & Elmer Montealto
2019
Website
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Entrant Company

Dreamscape Marketing

Website - User Interface

Country / Region

United States

2019
Mobile Apps / Sites
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Entrant Company

Celestial Dynamics Ltd.

Mobile Apps / Sites - Family & Kids

Country / Region

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2019
Audio
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Entrant Company

WMUL-FM Marshall University

Audio (Single) - Program

Country / Region

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2019
Website
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Locust Point Capital

Entrant Company

Emerson Ward Creative

Website - Financial Services

Country / Region

United States