2019
Entrant Company
Category
Client's Name
Country / Region
Premium airline Philippine Airlines (PAL) in its latest Ultimate Seat Sale with lowest fares to 75 local and global destinations sought out to capture the value-driven wanderlust Filipino Millennials — the Filennials. To get them to take a chance on PAL when they're used to flying budget, we gave them Ultimate social experiences they couldn't ignore by banking on their top triggers: emotion, sound, curiosity and fun.
Credits
Entrant Company
Gate 10
Owned Media - New Category (Own Media)
Country / Region
Oman
Entrant Company
Gladiator Consulting
Website - New Category (Website)
Country / Region
United States
Entrant Company
Snap Agency
Website - Marketing
Country / Region
United States