Vega Awards Arcturus Winner Winner

United States

2019

Workbar Website

Entrant Company

Stratabeat, Inc.

Category

Website

Client's Name

Workbar

Sub-Category

Real Estate

When Workbar came to Stratabeat, its website was misaligned with the brand. Stratabeat redesigned the website with an aesthetic matching Workbar's stunning physical workspace environments while also driving significant organic traffic growth. Workbar provides inspiring, state-of-the-art workspaces for everyone from enterprise teams to growth-oriented startups and freelancers looking for community. We developed the new website to more compellingly engage with Workbar’s target audience segments and partners. Stratabeat built SEO into the foundation of the new website, increasing YoY organic search traffic by 29.1% within three months of new site launch. After the new site went live, traffic to Workbar’s “Location” pages (the most important conversion pages in the site) increased significantly year over year -- something which was important to achieve for a market that was increasingly crowded and saturated with competitors. One of the main goals of the relaunch was to upgrade the design aesthetic of the Workbar website. Upon new site launch, Workbar's CEO exclaimed, "I love the new site!" -- something you want to hear from the CEO of any major website overhaul.

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