Drongo Commerce is a faux-commerce solution utilizing loyalty points as currency. Drongo gives corporations the efficiency of a marketing portal, allowing customers to download and utilize marketing collateral, images and assets; as well as the ability to gift physical promotional items and materials in exchange for loyalty points. Drongo incorporates inventory, user and transaction tracking data all in this innovative new system. Since the functionality mimics many existing software and commerce solutions, the business owners chose a mimicking bird (the drongo) as the representative icon. The designers developed a fractal design for the custom typography and graphic icon of the bird to showcase the intricate complexity of the product.
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