When plnar wanted to launch their revamped product to a new industry (insurance) with an updated brand, Launch Marketing delivered a streamlined, highly visual site that features illustrative visuals in plnar’s color palette. Many similar applications rely heavily on stock imagery or high-tech visuals, but plnar wanted to go against the grain and demonstrate their dedication to the people behind their product. The homepage gives a quick, punchy introduction to how plnar enables virtual claims for interior property insurers, making it simple to click into pages that expand further on the “why” and “how” behind plnar’s digital desk platform. Simple calls-to-action guide the user through what they want to do. Ready for a demo? Want to request a customized pilot program for your company? Looking for a whitepaper to better understand how digital desk adjustment works? Everything is easily navigable from the top of the homepage and soft orange buttons are placed at just the right places as you scroll down. Subtle customized animations draw the eye to important information without overwhelming the senses. The “See plnar in action” button on the homepage header directs web visitors to a short video that explains how plnar works and why it is so beneficial to insurance companies with just a hint of attitude. Overall, the plnar website is an appealing, person-centered website that makes a complicated technology (AI and AR) feel accessible to the end user. Our blend of customized iconography and animation, a bright, unusual, modern color palette and a straightforward navigation experience helped plnar launch their new platform with a bang.
Wisconsin Interactive Network