2018

OPEL ADAM - Be 360

Entrant Company

SevenOne AdFactory GmbH

Digital Marketing - Integrated Campaign

Client's Name

Opel Automotive GmbH

Country / Region

Germany

Contestant Karina dives into VR music video with six different virtual worlds to a track that was produced exclusively for the campaign.u00a0The VR video is a new interactive tool which complements the Opel Adam BE 360 communications concept of TV & online ads, product placements and editorial sweepstakes. The goal: selling special edition cars through a new channel on amazon.