2018
Avengers: Infinity Wars Facebook Camera Effects
Entrant Company
Part IV
Category
Social Media - Experimental / Innovative
Client's Name
Walt Disney Studios Motion Pictures
Country / Region
United States
We created a suite of 12 augmented reality character effects on the Facebook platform to promote the theatrical release of Avengers: Infinity War. The effects included first-to-market hand-tracking technology as well as custom 3D, graphics, animation, and audio. The goal was to allow users the ability to harness the powers of their favorite characters.
Entrant Company
McCann Stockholm
Social Media - Native Advertising
Country / Region
Sweden
Entrant Company
IMC Toys
Video / Online Video - Toy & Hobby
Country / Region
Spain
Entrant Company
MBVISION FOR MEDIA AND ADS COMPANY
Video / Online Video - Animation
Country / Region
Kuwait
Entrant Company
VICE/Motherboard
Video / Online Video - Science
Country / Region
United States