2018
Avengers: Infinity Wars Facebook Camera Effects
Entrant Company
Part IV
Category
Social Media - Experimental / Innovative
Client's Name
Walt Disney Studios Motion Pictures
Country / Region
United States
We created a suite of 12 augmented reality character effects on the Facebook platform to promote the theatrical release of Avengers: Infinity War. The effects included first-to-market hand-tracking technology as well as custom 3D, graphics, animation, and audio. The goal was to allow users the ability to harness the powers of their favorite characters.
Entrant Company
LHWH Advertising & PR
Website - Marketing
Country / Region
United States
Entrant Company
Screencraft Entertainment GmbH
Video / Online Video - Corporate
Country / Region
Germany
Entrant Company
Digital Marketing - Experimental & Innovation (New)
Country / Region
United States
Entrant Company
Vimax Media
Owned Media (NEW) - eMagazine (New)
Country / Region
United States