2018
The Boy and the Lemon
Entrant Company
Method
Category
Mobile Apps / Sites - Family & Kids
Client's Name
Country / Region
New Zealand
The Boy and the Lemon is a children's story about luck. It's a mission to teach children life's most magical lesson: how to be lucky. We wanted to bring the story of Jack to life and spread the message of luck even further. To attract an audience wider than our traditional readers we created AR and VR experiences for a more visual and magical engagement.
Entrant Company
Front Runner Films
Website - Financial Services
Country / Region
United States
Entrant Company
Vox Media
Video / Online Video - Corporate
Country / Region
United Kingdom
Entrant Company
McCann Stockholm
Digital Marketing - Display Advertising
Country / Region
Sweden
Entrant Company
Part IV
Social Media - Experimental / Innovative
Country / Region
United States