2018

Priceless Finland

Entrant

McCann Stockholm

Social Media - Native Advertising

Client's Name

Mastercard

Country / Region

Sweden

When Finland celebrated 100 years of independence, everybody wanted to take part. To break through the clutter and get some attention on this noisy day, we decided to take Mastercard's iconic brand promise Priceless, to Snapchat. Through a branded national geofilter, we made a timely tribute that inspired people to create their very own tributes to Finland, through Mastercard.