Vega Awards | Centauri (2nd Place)

United States

2017

Welcome to smart (tm)

Entrant Company

CraneMorley Inc.

Category

Website

Client's Name

Mercedes-Benz USA

Sub-Category

Automotive

This interactive web site tells the story of the smart brand in a creative package that models its quirky nature. It serves as the first of two pieces that prepare the MBUSA audience for a hands on driving experience. smart cars are sold through Mercedes dealerships it was important that the creative standout from the conservative Mercedes-Benz family brand. I

Credits

President Thomas Pratt
Writer Troy Segale
2017
United States
RS Parker Homes

Entrant Company

LHWH Advertising & PR

Category

Real Estate

2017
South Korea

Entrant Company

LBEST

Category

Interactive Video

2017
United States

Entrant Company

Therma-Tru

Category

Manufacturing

2017
United States

Entrant Company

efelle creative

Category

Food and Beverage