2017
Welcome to smart (tm)
Entrant Company
CraneMorley Inc.
Category
Website - Automotive
Client's Name
Mercedes-Benz USA
Country / Region
United States
This interactive web site tells the story of the smart brand in a creative package that models its quirky nature. It serves as the first of two pieces that prepare the MBUSA audience for a hands on driving experience.
smart cars are sold through Mercedes dealerships it was important that the creative standout from the conservative Mercedes-Benz family brand.
I
Credits
Entrant Company
MRM//McCann Stockholm
Digital Marketing - Banner Campaign
Country / Region
Sweden
Entrant Company
_defyThemAll
Website - User Interface
Country / Region
United States
Entrant Company
Motion Source
Video / Online Video - Marketing (New)
Country / Region
United States
Entrant Company
Burninghouse
Video / Online Video - Animation
Country / Region
Australia