2017

"Everywhere You Can't Be" Online Video Advertisement

Entrant Company

Hawthorne

Video / Online Video - Advertisement (New)

Client's Name

Equifax

Country / Region

United States

Equifax, historically B2B, wanted to launch a B2C product in the competitive consumer credit category.

We developed digital videos targeting consumers concerned with financial health and utilized post-view and cross-channel attribution to track touchpoints along the conversion path. Click-to-sale conversions more than doubled within 90 days. Cost-per-sale was cut by 50%.

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