Vega Awards | Centauri (2nd Place)

United States

2017

"Everywhere You Can't Be" Online Video Advertisement

Entrant Company

Hawthorne

Category

Video / Online Video

Client's Name

Equifax

Sub-Category

Advertisement (New)

Equifax, historically B2B, wanted to launch a B2C product in the competitive consumer credit category. We developed digital videos targeting consumers concerned with financial health and utilized post-view and cross-channel attribution to track touchpoints along the conversion path. Click-to-sale conversions more than doubled within 90 days. Cost-per-sale was cut by 50%.

2017
Australia

Entrant Company

Milk Digital

Category

Informational (New)

2017
United States
JetRails

Entrant Company

ArtVersion Interactive

Category

Animation

2017
Canada
City of Surrey

Entrant Company

Upanup

Category

Corporate Communications

2017
United States
RS Parker Homes

Entrant Company

LHWH Advertising & PR

Category

Real Estate