Vega Awards | Centauri (2nd Place)

United States

2017

"Everywhere You Can't Be" Online Video Advertisement

Entrant Company

Hawthorne

Category

Video / Online Video

Client's Name

Equifax

Sub-Category

Advertisement (New)

Equifax, historically B2B, wanted to launch a B2C product in the competitive consumer credit category. We developed digital videos targeting consumers concerned with financial health and utilized post-view and cross-channel attribution to track touchpoints along the conversion path. Click-to-sale conversions more than doubled within 90 days. Cost-per-sale was cut by 50%.

2017
Malaysia
Smart Stream Solution

Entrant Company

Nokua Design

Category

Computer / IT

2017
Australia

Entrant Company

Explanimate

Category

Advertisement (New)

2017
Qatar

Entrant Company

Ginger Camel

Category

Company Overview (New)

2017
United States

Entrant Company

Category

Documentary / Public Service