Vega Awards | Centauri (2nd Place)

United States

2017

Obsessed Instagram Social Video

Entrant Company

Hawthorne

Category

Social Media

Client's Name

thredUP

Sub-Category

Social Video (New)

thredUP needed to overcome deeply held stereotypes of second hand shopping in order to turn their brand into the top-of-mind clothing destination. To do this, we created a campaign utilizing a diverse group of influencers and their real reactions to thredUP, flashy but simple graphics and peppy music to create an engaging, honest clothing spot.

2017
Australia
Looplabs Australia

Entrant Company

Looplabs Australia

Category

Best User Interface / Experience

2017
United States
Amudim Community Resources

Entrant Company

Multipleoutlet Productions

Category

Directing

2017
Sweden

Entrant Company

MRM//McCann Stockholm

Category

Banner Campaign

2017
United States

Entrant Company

Scorpion

Category

Brands / Franchise