2017
Obsessed Instagram Social Video
Entrant
Hawthorne
Category
Social Media - Social Video (New)
Client's Name
thredUP
Country / Region
United States
About The Entry
thredUP needed to overcome deeply held stereotypes of second hand shopping in order to turn their brand into the top-of-mind clothing destination. To do this, we created a campaign utilizing a diverse group of influencers and their real reactions to thredUP, flashy but simple graphics and peppy music to create an engaging, honest clothing spot.
Featured Media
Entrant
_defyThemAll
Website - User Interface
Country / Region
United States
Entrant
Motion Source
Video / Online Video - Marketing (New)
Country / Region
United States
Entrant
Tri-State G&T
Video / Online Video - Company Overview (New)
Country / Region
United States
Entrant
Indian Hills Community College
Website - Education
Country / Region
United States