2017

Obsessed Instagram Social Video

Entrant Company

Hawthorne

Social Media - Social Video (New)

Client's Name

thredUP

Country / Region

United States

thredUP needed to overcome deeply held stereotypes of second hand shopping in order to turn their brand into the top-of-mind clothing destination. To do this, we created a campaign utilizing a diverse group of influencers and their real reactions to thredUP, flashy but simple graphics and peppy music to create an engaging, honest clothing spot.

Click Here if website is not loaded.