2017
Obsessed Instagram Social Video
Entrant Company
Hawthorne
Category
Social Media - Social Video (New)
Client's Name
thredUP
Country / Region
United States
thredUP needed to overcome deeply held stereotypes of second hand shopping in order to turn their brand into the top-of-mind clothing destination. To do this, we created a campaign utilizing a diverse group of influencers and their real reactions to thredUP, flashy but simple graphics and peppy music to create an engaging, honest clothing spot.
Entrant Company
Agnew Media
Video / Online Video - Nonprofit (New)
Country / Region
United States
Entrant Company
arndtteunissen GmbH
Website - Public Relations
Country / Region
Germany
Entrant Company
Multipleoutlet Productions
Video / Online Video - Directing
Country / Region
United States
Entrant Company
Hawtwhorne
Video / Online Video - Advertisement (New)
Country / Region
United States