Vega Awards | Centauri (2nd Place)

United States

2017

Obsessed Instagram Social Video

Entrant Company

Hawthorne

Category

Social Media

Client's Name

thredUP

Sub-Category

Social Video (New)

thredUP needed to overcome deeply held stereotypes of second hand shopping in order to turn their brand into the top-of-mind clothing destination. To do this, we created a campaign utilizing a diverse group of influencers and their real reactions to thredUP, flashy but simple graphics and peppy music to create an engaging, honest clothing spot.

2017
United States

Entrant Company

Scorpion

Category

Law and Legal Services

2017
United States

Entrant Company

Scorpion

Category

Professional Services

2017
United Kingdom

Entrant Company

Flow Creative

Category

Branding / CI

2017
United States
Cristaux

Entrant Company

ArtVersion Interactive

Category

User Experience