Vega Digital Awards Vega Digital Awards

United States

2016

Game Of Thrones - Sword Experience

Entrant Company

Red Paper Heart

Category

Digital Marketing

Client Name

Civic / HBO

Sub-Category

Innovative / Experimental

Invite to work

Sword Experience is an interactive art installation for GOT shown at SXSW and Comic Con 2015. After getting their picture taken, fans step on stage facing a big projection. They then swing a replica of Arya's training sword to try and hit targets. Once hit, the targets spill GOT inspired artwork onto the canvas. As the artwork grows, fans reveal a unique portrait of themselves.

Credits

More Canopus Winners
Professional
United States

Entrant Company

DynamiX

Category

Self Promotion

Professional
United States

Entrant Company

Ronik

Category

Marketing

Professional
United States

Entrant Company

Natives LLC

Category

Health & Fitness

Professional
Canada

Entrant Company

Scarlett Street Creative Agency

Category

Non-Profit