Vega Digital Awards Vega Digital Awards

United States

2016

Game Of Thrones - Sword Experience

Entrant Company

Red Paper Heart

Category

Digital Marketing

Client Name

Civic / HBO

Sub-Category

Innovative / Experimental

Invite to work

Sword Experience is an interactive art installation for GOT shown at SXSW and Comic Con 2015. After getting their picture taken, fans step on stage facing a big projection. They then swing a replica of Arya's training sword to try and hit targets. Once hit, the targets spill GOT inspired artwork onto the canvas. As the artwork grows, fans reveal a unique portrait of themselves.

Credits

More Canopus Winners
Professional
Poland

Entrant Company

Black Rabbit International

Category

Technology / Science

Professional
Australia

Entrant Company

Jumbla

Category

Events and Live Webcasts

Professional
United States

Entrant Company

Part IV

Category

User Experience

Professional
Singapore

Entrant Company

Moving Bits

Category

Travel