Vega Awards Platinum Winner Winner

2023

A lingerie brand Mariemur

Entrant Company

Lazarev.Agency

Category

Website & Mobile Sites - Fashion

Client's Name

MARIEMUR

Country / Region

Ukraine

Lazarev.agency completed a website design for a lingerie and harness accessories brand Mariemur. The team created an unconventional digital experience for a new collection, reimagining the brand’s eCommerce website to serve as a hub that not only sells luxury leather lingerie but transforms the perception of women’s underwear. The project was inspired by the bold, vibrant designs and intricate detailing that Mariemur puts into its products.

Since the brand differs from an ordinary lingerie manufacturer, offering classic lingerie collections along with leather underwear kits, designers focused on tailor-made harnesses and full-body suits. They wanted to capture Mariemur’s vibrancy and showcase their unique, stylish designs.

The brand’s fundamental promise of confidence and promotion of self-love gave Lazarev. a carte blanche to design the website in an arrogant and slightly aggressive aesthetic. Apart from giving noticeably more space to campaign photos, designers also added 3D models of the most popular items to help visitors spot the minor details of the products and awake their desire to make a purchase.

Designers utilized vibrant colors, and dynamic typography to convey the wild and unbridled nature of the brand. They also included hover and interactive elements to keep the users engaged.

One more teasing detail the Lazarev. team added throughout the website is a bodysuit vector drawing: it first appears on the pre-loading page, complementing some screens further.

Considering the ever-growing mobile traffic coming from hand-held devices, the Lazarev.agency team designed the website’s mobile version, interlacing three types of screens: text, product description, and pictures. Showcasing one element at a time captivates the user’s attention fully, letting them see the lingerie in its best light.

Credits

Strategy / Lazarev.
Kyrylo Lazariev
Lead Design & Project Management / Lazarev.
Anna Demianenko
3D Design / Lazarev.
Kyrylo Lopushynskyi
UI Concept Design / Lazarev.
Andrii Kidenko
UI Concept Design / Lazarev.
Kateryna Hapiienko
UI Concept Design / Lazarev.
Sofiia Nesterenko
UI Concept Design / Lazarev.
Oksana Lukashuk
Design Research / Lazarev.
Albina Sobol
Project Management & Quality Assurance / VVMD
Vitalii Vinnikov
Frontend Development / VVMD
Maksym Demydenko
Art director / MARIEMUR
Iryna Ksenzova
Photographer / MARIEMUR
Lukasz Kus
Product manager / MARIEMUR
Daniil Stashkou
3D Modeling / MARIEMUR
Oleh Klevtsov
Business Strategy / Lazarev.
Olha Parakhina
Business Strategy / MARIEMUR
Yahor Kavaliou
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