A lingerie brand Mariemur

Lazarev.agency completed a website design for a lingerie and harness accessories brand Mariemur. The team created an unconventional digital experience for a new collection, reimagining the brand’s eCommerce website to serve as a hub that not only sells luxury leather lingerie but transforms the perception of women’s underwear. The project was inspired by the bold, vibrant designs and intricate detailing that Mariemur puts into its products.

Since the brand differs from an ordinary lingerie manufacturer, offering classic lingerie collections along with leather underwear kits, designers focused on tailor-made harnesses and full-body suits. They wanted to capture Mariemur’s vibrancy and showcase their unique, stylish designs.

The brand’s fundamental promise of confidence and promotion of self-love gave Lazarev. a carte blanche to design the website in an arrogant and slightly aggressive aesthetic. Apart from giving noticeably more space to campaign photos, designers also added 3D models of the most popular items to help visitors spot the minor details of the products and awake their desire to make a purchase.

Designers utilized vibrant colors, and dynamic typography to convey the wild and unbridled nature of the brand. They also included hover and interactive elements to keep the users engaged.

One more teasing detail the Lazarev. team added throughout the website is a bodysuit vector drawing: it first appears on the pre-loading page, complementing some screens further.

Considering the ever-growing mobile traffic coming from hand-held devices, the Lazarev.agency team designed the website’s mobile version, interlacing three types of screens: text, product description, and pictures. Showcasing one element at a time captivates the user’s attention fully, letting them see the lingerie in its best light.