Vega Awards Platinum Winner Winner

2023

My Munchkin Cat

Entrant Company

Shixun Chen

Category

Digital Illustration (Campaign) - Packaging

Client's Name

Country / Region

United States

The “My Munchkin Cat” Advertisement Campaign targets both children and adults who appreciate collectible toys. This visually captivating campaign presents “My Munchkin Cat” as a designer art toy inspired by pop culture, with a focus on manga and retro Y2K aesthetics. By simulating the experience of adopting a real cat, the campaign creates a sense of ceremony and emotional connection. Additional offerings include swag items and limited edition variations to enhance the appeal. Through its unique blend of artistry and playfulness, the campaign aims to captivate audiences and establish the product as a cherished collectible art toy.

2023
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