Interview
Valentyna
Zgraya Digital, Ukraine
Valentyna believes that all design should be functional, where a problem or task can be solved through it as simple and conveniently as possible.
1 Please give us a brief bio of yourself and your background.
My name is Valentyna, I
2 What made you become/why did you choose to become a digital designer/artist?
Imperfection of this world.
3 Tell us more about your business/company, job profile, and what you do.
Imperfection of this world.
4 What’s your favorite kind of digital design and why?
My favourite is UI design. I like its universality because you can use it with any new technology and possibilities in any direction, from 3D modelling to AI, and this is amazing, not being stuck with just one thing or style.
5 To you, what makes a “good” design?
Its functionality. Design is good when it solves a problem or task in a way that is as simple and convenient to the user as possible. If your design does not carry any functions, it
6 Describe your design style and its main characteristics.
The visual style varies from project to project, because first of all I work with the needs of the client and their target audience. If we speak of design style as an approach, I would define it as a UX approach, because the final goal is to create something that will satisfy our user and make their life easier, even if that means to save them 10 minutes.
7 Tell us about your design process.
I think that for most UI/UX designers the main steps of the design process will be the same, it
8 Where do you draw inspiration from?
Everywhere. From Bosch to the position of players on a football field. We should take inspiration from the surrounding world, from the streets, from similar professions and other completely different things, this gives one an additional or different point of view.
9 What current trends in digital design (or really anything digital related) are you most excited about?
I don
10 Congratulations! As the winner of the 2020 Vega Awards, what does it mean to you and your company and team to receive this award distinction?
It means a world, really. It means that we do things right. It means that our designs are able to reach out to people out there while delivering the results to our clients. It means that we have a crazy good team. And getting this international approval actually drives us to create evermore.
11 Can you explain a bit about the winning work you entered into the 2020 Vega Awards, and why you chose to enter this project?
Arkade games is a single-brand eCommerce website that aims to present and to sell to the world a grand gaming invention
12 What was the biggest challenge with this project?
For me personally, the hardest thing was to get a feel for the gaming vibe, because I
13 What are your top three (3) favorite things about the digital industry?
Solving problems with methods that are not expected. Turning ideas into reality. The ability to dream, to be disappointed in your ideas and after all this to realize that this was the path to something better.
14 What makes your country specifically, unique in the digital industry?
It
15 Where do you see the evolution of digital industry going over the next 5-10 years?
Could I have predicted 10 years ago that I would be able to control my kettle from an app on my mobile phone? Of course not. No matter what we predict now, things can go in a completely different direction as soon as some new technology comes along.
16 If you were a student entering this industry or an aspiring Vega Award submitter, what advice would you give them?
Look carefully. Don't do creativity for creativity
17 What resources would you recommend to someone who wants to improve their skills in the digital industry?
Nowadays there is an incredible number of all kinds of resources online and offline, both free and paid, in any format
18 Tell us something you have never told anyone else.
Design and coffee are overrated.
19 Who has inspired you in your life and why?
Every day I meet people that inspire me in one way or another. The main thing is to want to be inspired and you
20 What is your key to success? Any parting words of wisdom?
I haven
