Interview
United States
Zhenwen Zhang is a Senior Digital Product (UX) Designer focused on inclusive and experiential design. Fascinated by how environments shape emotion and behavior, he creates experiences that blend function with empathy, believing accessibility defines good design.
1 Congratulations on your achievements in the Vega Digital Awards! Could you start by introducing yourself or your agency? Can you also share a bit about your journey into your current industry?
My name is Wayne (Zhenwen), I'm a Senior Digital Product (UX) Designer with a focus on inclusive and experiential design. My journey into design began with a curiosity about how environments shape behavior and emotion. Growing up, I was always drawn to spaces—how they made people feel, how they included or excluded. That curiosity evolved into a passion for creating experiences that are not only functional but deeply empathetic. I pursued design because I believe it’s one of the few disciplines that can tangibly improve lives, especially when it centers on accessibility and equity.
2 What inspired you to submit your work for this competition, and what does winning mean to you personally and professionally?
I submitted this project because I wanted to bring attention to a topic that often lives in the margins of digital design — accessibility education. Many organizations want to “design for all,” but very few have a platform to truly learn, test, and practice inclusive UX in an interactive way. Winning the Vega Digital Awards is deeply meaningful to me. Personally, it validates years of belief that accessibility isn’t just a compliance checklist — it’s a mindset, a design philosophy. Professionally, it affirms that the design industry is ready to recognize tools that not only look good but also teach empathy and make inclusion measurable. It’s both humbling and motivating.
3 Can you share the story behind your success? What inspired its creation, and what do you feel it represents in today’s industry?
The idea for the Accessibility Learning & Testing Hub came from my experience observing how difficult it is for teams to experience accessibility challenges firsthand. Designers and developers often rely on guidelines, but empathy is hard to learn from text. I wanted to create an immersive platform that simulates real accessibility scenarios — allowing teams to test their digital products through different lenses: visual, auditory, and motor conditions. The hub combines education, testing, and analytics into one ecosystem.
4 What do you believe set your project apart in such a competitive field? Were there specific elements or strategies that made it shine?
What set this project apart was its fusion of empathy, interactivity, and practicality. Instead of another resource library, the Hub allows users to feel accessibility barriers — like how a color-blind user sees a website, or how someone with reduced mobility navigates forms. Technically, it stood out because it doesn’t just simulate — it measures. The platform provides actionable feedback, enabling teams to benchmark their accessibility progress over time. Strategically, we framed accessibility not as a limitation but as an innovation driver. That positive reframing resonated with both designers and decision-makers.
5 Every project has its challenges. Can you share a significant obstacle you faced during this process and how you overcame it?
The biggest challenge was balancing technical accuracy with emotional storytelling. Accessibility testing often becomes too technical, which can distance users from its human purpose. We wanted the tool to be precise but also emotionally engaging. To overcome this, I worked closely with people who live with different disabilities. Their insights shaped every aspect of the experience — from how we designed the simulation interface to how we phrased educational content. Their feedback ensured that the platform remained authentic, respectful, and impactful.
6 Winning an award of this caliber often brings recognition. What do you hope this achievement will mean for your career, your team, or your agency in the long run? Have you already noticed any changes or opportunities arising from this recognition?
Winning the Vega Digital Awards gives credibility to an often-overlooked area of design. It opens doors to meaningful collaborations — especially with educational institutions and large organizations trying to strengthen their accessibility culture.
7 What has the reaction been from clients, audiences, or stakeholders about your winning entry? Any feedback or memorable moments that stand out?
The most memorable reactions came from people who tested the Hub and said, “I never realized how much I was taking for granted.” Those words alone justified all the effort. Seeing the platform spark genuine empathy — not guilt, but understanding — has been the most rewarding part.
8 For those aspiring to achieve similar success, what advice would you offer to help them not only thrive in their industries but also craft compelling, award-worthy entries? Are there specific practices, mindsets, or strategies you believe are key?
My advice: start with purpose, not polish. Awards recognize originality and impact, not decoration. Choose a topic that genuinely matters to you, one that solves a real human problem. When documenting your project, tell its story. Explain the problem, the emotion, the learning — not just the result. Great entries move juries because they carry authenticity. And finally, don’t design for applause. Design because you believe the work deserves to exist — the recognition will follow naturally.
9 The digital industry is constantly evolving. How do you view these changes, and where do you hope to position yourself in the future?
We’re entering an era where digital experiences are becoming deeply multisensory and adaptive. As AI and spatial computing evolve, designers have a unique opportunity to make inclusivity the foundation, not the feature. I see myself continuing to build at the intersection of UX design, education, and accessibility innovation — creating tools that teach empathy through experience. My hope is to influence the next generation of designers to see accessibility as the soul of good design, not the side note.
10 Entering awards can be daunting for many, especially those just starting out. What would you say to individuals who have limited experience, or are hesitant to showcase their work in competitions? How can they build confidence and see the value in participating?
I’d say — start before you feel ready. Awards aren’t only about recognition; they’re about reflection. Writing your entry forces you to articulate your process and purpose — that alone makes you a stronger designer. You don’t need a big budget or fancy visuals. You need honesty, passion, and a clear “why.” Even if you don’t win the first time, you’ll gain perspective on how to improve your storytelling and strategy for next time.
11 Innovation thrives on connection. What message would you like to share with fellow digital thinkers, marketers, and industry professionals?
Collaborate across disciplines. Accessibility, AI, design, and storytelling shouldn’t live in silos. True innovation happens when empathy meets engineering — when different minds build for the same human goal. Let’s stop thinking about “users” and start thinking about people — with all their diversity, limitations, and brilliance.
12 Winning is a team effort in many cases. Is there someone or a group of people you’d like to dedicate this achievement to, and why?
Absolutely. I’d like to dedicate this award to the accessibility advocates and testers with lived experience who guided this project with honesty and patience. They taught me what inclusive design really means — that it’s not about sympathy, it’s about respect. And to my collaborator Ye He, a talented developer and designer, whose technical expertise brought empathy to life. Her dedication turned abstract ideas into functional, human experiences.
13 If you could describe your award-winning entry in one sentence, what would it be and why?
A platform that transforms accessibility from a checklist into an experience — helping teams learn inclusion not by reading, but by feeling.
14 Finally, what’s next for you? Any exciting projects or upcoming goals that you’d like to share with us and the audience?
The next step is expanding the Accessibility Learning & Testing Hub into a collaborative education platform for global UX and development teams. We’re working on modules that integrate real-time analytics, AR simulations, and gamified learning — making accessibility education engaging and scalable.