2017

#JegErDansk

Entrant Company

Gorilla Media

Social Media - Public Service

Client's Name

Gorilla Media

Country / Region

Denmark

We wanted to create a viral video that would showcase the damage that is caused by the hateful rhetoric towards minorities and to create a debate around the questions "What is Danish?". Results: 20 million+ views, reach 200 million+, viral in 8 countries, 100+ articles in, Major MSM coverage and we actually changed laws in Denmark to be more fair towards minorities.

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