2017
#JegErDansk
Entrant Company
Gorilla Media
Category
Social Media - Public Service
Client's Name
Gorilla Media
Country / Region
Denmark
We wanted to create a viral video that would showcase the damage that is caused by the hateful rhetoric towards minorities and to create a debate around the questions "What is Danish?". Results: 20 million+ views, reach 200 million+, viral in 8 countries, 100+ articles in, Major MSM coverage and we actually changed laws in Denmark to be more fair towards minorities.
Credits
Entrant Company
arndtteunissen GmbH
Website - Food and Beverage
Country / Region
Germany
Entrant Company
Continental Advertising
Video / Online Video - Automotive / Vehicles (New)
Country / Region
United States
Entrant Company
Welch LLP
Digital Marketing - Marketing Effectiveness
Country / Region
Canada
Entrant Company
Frame
Video / Online Video - Product (New)
Country / Region
Denmark