2017
#JegErDansk
Entrant Company
Gorilla Media
Category
Video / Online Video - Viral
Client's Name
Gorilla Media
Country / Region
Denmark
We wanted to create a viral video that would showcase the damage that is caused by the hateful rhetoric towards minorities and to create a debate around the questions "What is Danish?". Results: 20 million+ views, reach 200 million+, viral in 8 countries, 100+ articles in, Major MSM coverage and we actually changed laws in Denmark to be more fair towards minorities.
Credits
Entrant Company
Digital Marketing - Branding / CI
Country / Region
Hong Kong SAR
Entrant Company
Viceroy Creative
Website - Consumer Electronics / Goods
Country / Region
United States
Entrant Company
Burninghouse
Video / Online Video - Animation
Country / Region
Australia
Entrant Company
Saxo Bank
Video / Online Video - Finance (New)
Country / Region
Denmark