2017
#JegErDansk
Entrant Company
Gorilla Media
Category
Video / Online Video - Viral
Client's Name
Gorilla Media
Country / Region
Denmark
We wanted to create a viral video that would showcase the damage that is caused by the hateful rhetoric towards minorities and to create a debate around the questions "What is Danish?". Results: 20 million+ views, reach 200 million+, viral in 8 countries, 100+ articles in, Major MSM coverage and we actually changed laws in Denmark to be more fair towards minorities.
Credits
Entrant Company
Hawthorne
Social Media - Social Video (New)
Country / Region
United States
Entrant Company
Gorilla Media
Social Media - Public Service
Country / Region
Denmark
Entrant Company
Scorpion
Website - Pharmaceuticals / Medical
Country / Region
United States
Entrant Company
ArtVersion Interactive
Website - User Experience
Country / Region
United States